WASP Blog » Social Media http://blog.webanalyticssolutionprofiler.com Just about Web Analytics Solution Profiler and online analytics Mon, 16 Jan 2012 18:23:31 +0000 en hourly 1 Google Analytics, Facebook and WASP http://blog.webanalyticssolutionprofiler.com/2010/04/google-analytic-facebook-and-wasp/ http://blog.webanalyticssolutionprofiler.com/2010/04/google-analytic-facebook-and-wasp/#comments Wed, 28 Apr 2010 14:44:37 +0000 Dave Renouf http://blog.webanalyticssolutionprofiler.com/?p=166 More and more companies are building communities using social networking sites and there has been a lot of buzz lately about tracking Facebook Fan pages with Google Analytics. Integrating GA into Facebook can be a challenge since what you can actually do is limited and trying to see if your implementation of GA works on your Facebook Page can be an even bigger challenge.

That’s why WASP was created, and as you have probably guessed by now, you can use WASP to see if those “invisible” tags you placed on your Facebook page are triggered properly and are sending back the proper data.

Yesterday, I created a Facebook Fan page for WASP, and then followed the instructions here to insert the data I want to feed to my Google Analytics account. I passed in 3 values:  googledomain=facebook.com, pagelink=/FB/Landing and pagetitle=FBLanding.

And, now if I visit my Fan page with WASP enabled, this is what I see:

When I open up the side bar, I can also make sure I am sending the proper data back to my Google Analytics account:

And, even if I created my Fan page yesterday, people are already finding me and here are the result in my Google Analytics report:


Voila! I’ve just confirmed that it’s all working properly. This technique will not only work for Google Analytics but with over 200 analytics solutions detected by WASP, even if they are triggered on event as mention in my event post.

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