What’s new in version 2.6?

• New UI components
• Firefox 7 support
• Firefox 8 support
• New Detail collapsible sections
• Better report performance
• Better crawl performance
• More Tags detected
• Bug fixes

you can update or download the free version here: http://webanalyticssolutionprofiler.com/try.htm

Given all of these factors, it is vital that the requisite tags are present and accurate to ensure that the resulting analysis best reflects every web page.

It quickly became clear to IBM (Unica) that a product was needed to quickly and accurately gauge what tags are running on any given web page and exactly what data is being reported to not only analytic vendors but also advertisement networks and other online marketing solutions. The typical technical knowledge required to diagnose tagging issues is usually beyond the needed knowledge of a marketer and therefore it is what prompted IBM (Unica) to bring WASP to its clients.

An IBM-Flavored WASP

Extending the value of WASP by working closely with IBM (Unica) to build out additional features and functions created a unique benefit to Unica NetInsight customers. As an example, when a WASP client visits a page that is running NetInsight page tags, the Unica branding appears on the WASP interface and offers product specific variable identification. WASP clients also receive in-application notifications, based on IBM (Unica)-defined rules, if the NetInsight tags are not formatted or executing properly. There are also detailed descriptions and categorizations of NetInsight variables to avoid dealing with variable names that may not be clear at first view.

IBM is offering customers a special WASP license for FREE to take advantage of all of these valuable capabilities. To sign up for the special WASP license unique to IBM go to: http://webanalyticssolutionprofiler.com/unica.html

What’s new in version 2.5?

• Compatibility with Firefox 5
• Compatibility with Firefox 6
• New UI element specific to Firefox 5
• Bug fixes

you can update or download the free version here: http://webanalyticssolutionprofiler.com/try.htm

What’s new?

• Enhanced Stealth/Turbo scan/audit mode
• Ability to filter out solution URLs in the regex as part of a scan
• Stick mode in Detail view, so that when you select a solution it will stay selected as you move from page to page
• Support for the latest Google Urchin
• Support for the light At Internet tag
• Ability to Cut and Paste is back
• Two ways to export data to excel in csv
• Usability changes
• Minor improvements, including bug fixes as always

Keep the comments coming, there are always improvements underway!

Try the new version for free at: http://webanalyticssolutionprofiler.com/try.htm

Whats’s new?

• Detail view of your tags
  - Never miss an in-between call again, as we keep track of the last 5 pages you browsed
  - Filter solution list by type, so you only see what you need
• Capture title, description and meta data of the sites you’ve scanned to allow enhanced SEO and a powerful tag cloud for easy analysis and drill down on the specific pages that use those tags
• Localization in French
• Execution time and latency information for all the tags
• Seomoz.com related SEO data in the WASP popup
• Additional tags detected
• Minor improvements, including bug fixes as always
• Market research functionality to analyze your competitors’ sites (Did we mention new tag cloud! )
• Automate market research scans

Thanks for all the great feedback from the community,
and the help from my beta testers (yes you guys )

We sincerely hope you enjoy the new release!

BTW, you can try it free here: http://webanalyticssolutionprofiler.com/try.htm

We are looking for users to jump in and help.

We will give you a 30-day license of WASP 2.1 Analyst.

Email us at support [at] webanalyticssolutionprofiler.com for more details.

This one will be a lot of fun!

So, here it is! WASP 2.1 Beta1 has been released to a small number of beta testers.

The goal of this release is to enhance the way we display tag details. You can now see historical data when the tag is fired, along with its latency and detailed information. We also added some features in the data reports: you can now see the title, description and metadata information for all the pages scanned.

We would like to thank our amazing community for the time, the feedback and the positive energy you are sending us about WASP! It is quite refreshing and plays a big role in making this product even better.

So, take for example the following html code:

<a href=”#”color: red;”>pageTracker._trackEvent(‘Video’, ‘Play’, ‘Escape from New York’); alert( ‘Successfully called pageTracker._trackEvent()’ );”>Video, Play, Escape from New York</a>

In this example, a link to play a video, we want to pass specific information to GA to track a specific video being played.

Once you click on this link, if you look in the WASP sidebar you will see the Google Analytics call being made and all the data being transmitted. If you look carefully, the tag UTME will have the value you are looking for:

So, even if the event is not triggered on page load, WASP will still catch it at the moment it is fired. This also applies to other events such as flash animation and more.

We will give you a 30-day license to access and use all the functionalities of WASP 2.0.

Email us at support [at] webanalyticssolutionprofiler.com for more details.

Can’t wait to make the final announcement!