you can update or download the free version here: http://webanalyticssolutionprofiler.com/try.htm
Web analytics is becoming more and more complex as online business strategies mature. As a result, analytics page tags need to include more data and thus it is important to ensure that this information is being captured accurately. This is not isolated to web analytics, but also any other online solution that relies on JavaScript tags. With all of the solutions available that are being implemented and numerous business people wanting a piece of the resulting online behavioral information, it is imperative that the information be correct and timely.
Given all of these factors, it is vital that the requisite tags are present and accurate to ensure that the resulting analysis best reflects every web page.
It quickly became clear to IBM (Unica) that a product was needed to quickly and accurately gauge what tags are running on any given web page and exactly what data is being reported to not only analytic vendors but also advertisement networks and other online marketing solutions. The typical technical knowledge required to diagnose tagging issues is usually beyond the needed knowledge of a marketer and therefore it is what prompted IBM (Unica) to bring WASP to its clients.
Extending the value of WASP by working closely with IBM (Unica) to build out additional features and functions created a unique benefit to Unica NetInsight customers. As an example, when a WASP client visits a page that is running NetInsight page tags, the Unica branding appears on the WASP interface and offers product specific variable identification. WASP clients also receive in-application notifications, based on IBM (Unica)-defined rules, if the NetInsight tags are not formatted or executing properly. There are also detailed descriptions and categorizations of NetInsight variables to avoid dealing with variable names that may not be clear at first view.
IBM is offering customers a special WASP license for FREE to take advantage of all of these valuable capabilities. To sign up for the special WASP license unique to IBM go to: http://webanalyticssolutionprofiler.com/unica.html
you can update or download the free version here: http://webanalyticssolutionprofiler.com/try.htm
We are very excited to announce the recent release of WASP 2.2.
What’s new?
Keep the comments coming, there are always improvements underway!
Try the new version for free at: http://webanalyticssolutionprofiler.com/try.htm
We are very excited to announce the recent release of WASP 2.1.
Whats’s new?
)Thanks for all the great feedback from the community,
and the help from my beta testers (yes you guys 
)
We sincerely hope you enjoy the new release!
BTW, you can try it free here: http://webanalyticssolutionprofiler.com/try.htm
We are almost ready to launch WASP 2.1, but we need to do another round of beta testing.
We are looking for users to jump in and help.
We will give you a 30-day license of WASP 2.1 Analyst.
Email us at support [at] webanalyticssolutionprofiler.com for more details.
This one will be a lot of fun!
I guess it’s no big secret that even before WASP 2.0 was released we had started working on 2.1. This release will be based on a mix of feedback from the community and some ideas that we came up with earlier this year.
So, here it is! WASP 2.1 Beta1 has been released to a small number of beta testers.
The goal of this release is to enhance the way we display tag details. You can now see historical data when the tag is fired, along with its latency and detailed information. We also added some features in the data reports: you can now see the title, description and metadata information for all the pages scanned.
We would like to thank our amazing community for the time, the feedback and the positive energy you are sending us about WASP! It is quite refreshing and plays a big role in making this product even better.
I was just asked today if WASP 2.0 tracks Google Analytics events. Yes, it does!
So, take for example the following html code:
<a href=”#”color: red;”>pageTracker._trackEvent(‘Video’, ‘Play’, ‘Escape from New York’); alert( ‘Successfully called pageTracker._trackEvent()’ );”>Video, Play, Escape from New York</a>
In this example, a link to play a video, we want to pass specific information to GA to track a specific video being played.
Once you click on this link, if you look in the WASP sidebar you will see the Google Analytics call being made and all the data being transmitted. If you look carefully, the tag UTME will have the value you are looking for:
So, even if the event is not triggered on page load, WASP will still catch it at the moment it is fired. This also applies to other events such as flash animation and more.
We are almost ready to launch WASP 2.0, but we need to do another round of beta testing. We are looking for users to jump in and help.
We will give you a 30-day license to access and use all the functionalities of WASP 2.0.
Email us at support [at] webanalyticssolutionprofiler.com for more details.
Can’t wait to make the final announcement!
-Fixed an issue with the crawler in some conditions
-Fixed an issue with bad robot.txt and sitemap.xml
-Fixed an issue with illegal character in tag attribute
