What’s new?

• Enhanced Stealth/Turbo scan/audit mode
• Ability to filter out solution URLs in the regex as part of a scan
• Stick mode in Detail view, so that when you select a solution it will stay selected as you move from page to page
• Support for the latest Google Urchin
• Support for the light At Internet tag
• Ability to Cut and Paste is back
• Two ways to export data to excel in csv
• Usability changes
• Minor improvements, including bug fixes as always

Keep the comments coming, there are always improvements underway!

Try the new version for free at: http://webanalyticssolutionprofiler.com/try.htm

Whats’s new?

• Detail view of your tags
  - Never miss an in-between call again, as we keep track of the last 5 pages you browsed
  - Filter solution list by type, so you only see what you need
• Capture title, description and meta data of the sites you’ve scanned to allow enhanced SEO and a powerful tag cloud for easy analysis and drill down on the specific pages that use those tags
• Localization in French
• Execution time and latency information for all the tags
• Seomoz.com related SEO data in the WASP popup
• Additional tags detected
• Minor improvements, including bug fixes as always
• Market research functionality to analyze your competitors’ sites (Did we mention new tag cloud! )
• Automate market research scans

Thanks for all the great feedback from the community,
and the help from my beta testers (yes you guys )

We sincerely hope you enjoy the new release!

BTW, you can try it free here: http://webanalyticssolutionprofiler.com/try.htm

We are looking for users to jump in and help.

We will give you a 30-day license of WASP 2.1 Analyst.

Email us at support [at] webanalyticssolutionprofiler.com for more details.

This one will be a lot of fun!

So, here it is! WASP 2.1 Beta1 has been released to a small number of beta testers.

The goal of this release is to enhance the way we display tag details. You can now see historical data when the tag is fired, along with its latency and detailed information. We also added some features in the data reports: you can now see the title, description and metadata information for all the pages scanned.

We would like to thank our amazing community for the time, the feedback and the positive energy you are sending us about WASP! It is quite refreshing and plays a big role in making this product even better.

That’s why WASP was created, and as you have probably guessed by now, you can use WASP to see if those “invisible” tags you placed on your Facebook page are triggered properly and are sending back the proper data.

Yesterday, I created a Facebook Fan page for WASP, and then followed the instructions here to insert the data I want to feed to my Google Analytics account. I passed in 3 values:  googledomain=facebook.com, pagelink=/FB/Landing and pagetitle=FBLanding.

And, now if I visit my Fan page with WASP enabled, this is what I see:

When I open up the side bar, I can also make sure I am sending the proper data back to my Google Analytics account:

And, even if I created my Fan page yesterday, people are already finding me and here are the result in my Google Analytics report:

Voila! I’ve just confirmed that it’s all working properly. This technique will not only work for Google Analytics but with over 200 analytics solutions detected by WASP, even if they are triggered on event as mention in my event post.

WHO RUNS ANALYTICS

In the last year, the use of clickstream analytics tools rose by 10% in the online retail space. External research confrmed a 9% growth in clickstream analytics technology in 2009, which suggests that technological growth is in line with market consumption.

Breakdown by Vendor

When the results were broken down by vendor, the use of Google Analytics increased by 19% — more than twice as much as the next leading vendor. Google Analytics is a free product, unlike the ones from Omniture and Coremetrics, which surely accounted for at least some of its growth. Among paid products, Omniture gained the most ground through 2009, confrming that these tools have a great deal of value.

Is one tool enough?

% of the Top 500 Sites Running Clickstream Analytics by Number of Tools

In the last year, the share of retail websites running more than one clickstream analytics tool increased by 9%, begging the question— why is one tool not enough? Are retailers comparing results from multiple tools to ensure accuracy of the data? Or, does no existing product satisfy all retailing analytics needs?

% of the Top 500 Sites Running Clickstream Analytics by Number of Tools

In January 2010, online retailers who were using more than one tool were almost certainly using Google Analytics. Results suggest that Google Analytics is the easy (and fnancially justifable) choice among retailers, but it is not always the frst choice among customers who are looking for specifc functionality and can afford it.

Other website tools

The second most popular tool, after clickstream analytics, was an advertising network (Ad network), used by approximately one-third of online retailers to host ads. Testing tools, such as Google Website Optimizer and Omniture Test and Target, came in third, followed by Search Engine Marketing (SEM) tools, such as ChannelAdvisor and comScore. Voice of Customer (VOC) tools, such as iPerceptions’ webValidator and 4Q Survey, were used by 8% of retailers (incidentally, a signifcantly higher use compared to other industry sites). Targeting, such as Amadesa, and Recorder tools, such as ClickTale have low adoption rates in this market. Social sharing tools, such as RPX and AddThis, are also on the rise, with more sites wanting to integrate social media components, liaise with social media/networking sites, and generally create a sense of community.

Conclusion

Running clickstream analytics tools is becoming increasingly important for major online retailers. Google Analytics is the most popular tool, and has gained signifcant market share. Still, there is evidence that paid products still have a safe hold. Based on the premise that retail websites predict behavior in other industries, the use of additional analytics tools will continue to gain momentum. Finally, as clickstream tools reach market saturation and retailers reach the limit of insights gain through these tools, they will increasingly turn to other analytics solution such as Testing, SEM, VoC to enhance the effciency and quality of their online experience.

About WASP

About iPerceptions

New features:

This is great news for our customers because they now get all the benefit of Market Research for the price of Pro, and the typical Pro user will now benefit from all the Market Research features.

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Matteo confirm Wasp shows the data is generated by the tracker but he does not see it on the receiving end. He goes along and give more detail in the next email.
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He also does not see anything with Firebug but confirms he is using the proper ID for tracking.  Recently, we got the resolution from Matteo:

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This means, NS_BINDING_ABORTED cancels the async call back and the analytics server did not succeed. Due to the page being changed too quickly, the async connection was killed in the process.

Firebug  did not display the call at all making it hard to see what was going on.

WASP was properly showing the tracking code being executed and sent to Google Analytics by the client’s browser but didn’t show the error code of the aborted connection. It’s also the fastest and most convenient way to confirm it’s working properly

HTTP Fox, being a more technical analysis of network traffic, was properly showing all the connections and status codes. However, you need greater technical skills to use it and it’s a little more tedious to use.

-Fixes an issue with the license in relation to the date
-Fixes some other minor issues

You can do a manual update from our download page at: http://webanalyticssolutionprofiler.c…