WASP Blog

With complex analytic funnels, multiple goal tracking and multiple technologies, keeping your analytics reporting properly can be a long and tedious process. But for less than 30 cents a day, WASP can detect every tag that a website or web page is running in a matter of seconds, so that you can debug your analytics faster and more confidently than ever before.

Learn how WASP can:

- Quickly diagnose basic analytic tags
- Run site audits and generate reports
- Flag tagging problems
- Simplify e-commerce workflow

Watch the webinar

More and more companies are building communities using social networking sites and there has been a lot of buzz lately about tracking Facebook Fan pages with Google Analytics. Integrating GA into Facebook can be a challenge since what you can actually do is limited and trying to see if your implementation of GA works on your Facebook Page can be an even bigger challenge.

That’s why WASP was created, and as you have probably guessed by now, you can use WASP to see if those “invisible” tags you placed on your Facebook page are triggered properly and are sending back the proper data.

Yesterday, I created a Facebook Fan page for WASP, and then followed the instructions here to insert the data I want to feed to my Google Analytics account. I passed in 3 values:  googledomain=facebook.com, pagelink=/FB/Landing and pagetitle=FBLanding.

And, now if I visit my Fan page with WASP enabled, this is what I see:

When I open up the side bar, I can also make sure I am sending the proper data back to my Google Analytics account:

And, even if I created my Fan page yesterday, people are already finding me and here are the result in my Google Analytics report:

Voila! I’ve just confirmed that it’s all working properly. This technique will not only work for Google Analytics but with over 200 analytics solutions detected by WASP, even if they are triggered on event as mention in my event post.

I was just asked today if WASP 2.0 tracks Google Analytics events. Yes, it does!

So, take for example the following html code:

<a href=”#”color: red;”>pageTracker._trackEvent(‘Video’, ‘Play’, ‘Escape from New York’); alert( ‘Successfully called pageTracker._trackEvent()’ );”>Video, Play, Escape from New York</a>

In this example, a link to play a video, we want to pass specific information to GA to track a specific video being played.

Once you click on this link, if you look in the WASP sidebar you will see the Google Analytics call being made and all the data being transmitted. If you look carefully, the tag UTME will have the value you are looking for:

So, even if the event is not triggered on page load, WASP will still catch it at the moment it is fired. This also applies to other events such as flash animation and more.

We received this email a while ago and recently received more information. I thought it would be appropriate to share some of the insight that came out of it

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