WASP Install and basic operation

We are also working on 2.1 beta which will include some pretty sexy features. Stay tuned for the beta release announcement!

That’s why WASP was created, and as you have probably guessed by now, you can use WASP to see if those “invisible” tags you placed on your Facebook page are triggered properly and are sending back the proper data.

Yesterday, I created a Facebook Fan page for WASP, and then followed the instructions here to insert the data I want to feed to my Google Analytics account. I passed in 3 values:  googledomain=facebook.com, pagelink=/FB/Landing and pagetitle=FBLanding.

And, now if I visit my Fan page with WASP enabled, this is what I see:

When I open up the side bar, I can also make sure I am sending the proper data back to my Google Analytics account:

And, even if I created my Fan page yesterday, people are already finding me and here are the result in my Google Analytics report:

Voila! I’ve just confirmed that it’s all working properly. This technique will not only work for Google Analytics but with over 200 analytics solutions detected by WASP, even if they are triggered on event as mention in my event post.

So, take for example the following html code:

<a href=”#”color: red;”>pageTracker._trackEvent(‘Video’, ‘Play’, ‘Escape from New York’); alert( ‘Successfully called pageTracker._trackEvent()’ );”>Video, Play, Escape from New York</a>

In this example, a link to play a video, we want to pass specific information to GA to track a specific video being played.

Once you click on this link, if you look in the WASP sidebar you will see the Google Analytics call being made and all the data being transmitted. If you look carefully, the tag UTME will have the value you are looking for:

So, even if the event is not triggered on page load, WASP will still catch it at the moment it is fired. This also applies to other events such as flash animation and more.

A big shout-out to everyone who participated! It was a lot of fun and we’ve received some amazing feedback.

Stay tuned for news about the WASP 2.1 release.

Once again, thanks for your support.

We’re excited to announce that WASP 2.0 has been released to the public! We have changed the way WASP reports in the status bar by condensing the results and delivering more detailed data in a browser pop-up.

WASP 2.0 also sports a brand new dashboard! Here you can view and analyze the state of your site’s analytics in two unique detailed views (Explorer View and Data View) that allow you to diagnose and audit your analytics faster than ever.

WASP now detects well over 200 different tools including Google Analytics, Omniture, Coremetrics, Yahoo Web Analytics and a lot more. Mobile analytics detection and Flash based analytics have also been enhanced.

The Analyst version now has a built-in recording mode, so you can aggregate data in your dashboard as you browse websites. The Pro/Market Research version still features the same powerful crawler that allows you to QA complete websites automatically.

Win a free license of WASP Market Research ($699 value)!
Retweet this article and email sales@webanalyticssolutionprofiler.com (subject:Twitter) with your Twitter account name to enter the draw.

WHO RUNS ANALYTICS

In the last year, the use of clickstream analytics tools rose by 10% in the online retail space. External research confrmed a 9% growth in clickstream analytics technology in 2009, which suggests that technological growth is in line with market consumption.

Breakdown by Vendor

When the results were broken down by vendor, the use of Google Analytics increased by 19% — more than twice as much as the next leading vendor. Google Analytics is a free product, unlike the ones from Omniture and Coremetrics, which surely accounted for at least some of its growth. Among paid products, Omniture gained the most ground through 2009, confrming that these tools have a great deal of value.

Is one tool enough?

% of the Top 500 Sites Running Clickstream Analytics by Number of Tools

In the last year, the share of retail websites running more than one clickstream analytics tool increased by 9%, begging the question— why is one tool not enough? Are retailers comparing results from multiple tools to ensure accuracy of the data? Or, does no existing product satisfy all retailing analytics needs?

% of the Top 500 Sites Running Clickstream Analytics by Number of Tools

In January 2010, online retailers who were using more than one tool were almost certainly using Google Analytics. Results suggest that Google Analytics is the easy (and fnancially justifable) choice among retailers, but it is not always the frst choice among customers who are looking for specifc functionality and can afford it.

Other website tools

The second most popular tool, after clickstream analytics, was an advertising network (Ad network), used by approximately one-third of online retailers to host ads. Testing tools, such as Google Website Optimizer and Omniture Test and Target, came in third, followed by Search Engine Marketing (SEM) tools, such as ChannelAdvisor and comScore. Voice of Customer (VOC) tools, such as iPerceptions’ webValidator and 4Q Survey, were used by 8% of retailers (incidentally, a signifcantly higher use compared to other industry sites). Targeting, such as Amadesa, and Recorder tools, such as ClickTale have low adoption rates in this market. Social sharing tools, such as RPX and AddThis, are also on the rise, with more sites wanting to integrate social media components, liaise with social media/networking sites, and generally create a sense of community.

Conclusion

Running clickstream analytics tools is becoming increasingly important for major online retailers. Google Analytics is the most popular tool, and has gained signifcant market share. Still, there is evidence that paid products still have a safe hold. Based on the premise that retail websites predict behavior in other industries, the use of additional analytics tools will continue to gain momentum. Finally, as clickstream tools reach market saturation and retailers reach the limit of insights gain through these tools, they will increasingly turn to other analytics solution such as Testing, SEM, VoC to enhance the effciency and quality of their online experience.

About WASP

About iPerceptions

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Matteo confirm Wasp shows the data is generated by the tracker but he does not see it on the receiving end. He goes along and give more detail in the next email.
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He also does not see anything with Firebug but confirms he is using the proper ID for tracking.  Recently, we got the resolution from Matteo:

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This means, NS_BINDING_ABORTED cancels the async call back and the analytics server did not succeed. Due to the page being changed too quickly, the async connection was killed in the process.

Firebug  did not display the call at all making it hard to see what was going on.

WASP was properly showing the tracking code being executed and sent to Google Analytics by the client’s browser but didn’t show the error code of the aborted connection. It’s also the fastest and most convenient way to confirm it’s working properly

HTTP Fox, being a more technical analysis of network traffic, was properly showing all the connections and status codes. However, you need greater technical skills to use it and it’s a little more tedious to use.

This release features some new internals and is ready for the real new feature set for 2.0

You can get it here: WASP 2.0