Superior Diagnostic Technology Heightens Online Marketers Confidence in Accuracy of Web Analytics
SAN FRANCISCO, CA–(Marketwire – March 14, 2011) – eMetrics Marketing Optimization Summit – iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer (VoC) analytics-based on actual visitors, and AT Internet, a web analytics solution provider, today announced a partnership that will bring the quality of website analytics to a new level. As a result of the partnership, iPerceptions WASP will have tighter integration with AT Internet AnalyzerNX — offering superior web analytics tag detection and diagnostic capabilities to online marketers.
A survey of 800 organizations revealed that almost two thirds (63 percent) of respondents say they experience conflicting information from different sources of online measurement data. (Source: Online Measurement and Strategy Report 2009, Econsultancy.com, June 2009)
A critical aspect of ensuring the accuracy of web analytics reports is identifying whether web analytics tags are correct and working properly. Yet most websites do not have this combined capability. The integration of Analyzer NX with WASP provides marketers with diagnostic capabilities that not only identify missing tags, double tags and flash events, but go a step further and confirm that the data is being sent in accordance with partners’ specifications — thus raising the bar in web analytics tag fault detection.
“Having data without the confidence that it is accurate is almost as bad as having no data at all,” says Claude Guay, President and CEO of iPerceptions. “Our partnership with AT Internet will provide online marketers with a web analytics solution that delivers insight based on the most reliable information.”
“Online marketers will now have an easy-to-use site performance and traffic management solution with unprecedented diagnostic speed and accuracy,” says Mathieu Llorens, CEO of AT Internet. “We’re confident that our clients will find this unique combination to be extremely valuable.”
AT Internet is a member of the iPerceptions WASP Partner Program, which aims to enhance tag diagnostic capabilities by gaining a deep understanding of the specific issues that affect each individual partner. WASP partners benefit from a custom interface in order to leverage the power of their brand. Companies interested in participating in this program can contact firstname.lastname@example.org for more information.
The WASP product line provides website owners with powerful tools to improve web analytics implementation. With lightning-fast speed and accuracy, WASP can detect over 300 different analytic solutions running on any web page or website, which can save companies a huge amount of time wading through source code. WASP can produce detailed reports for advanced drill-downs, page comparisons and solution comparisons. WASP also allows companies to find competitive information instantly, including SEO information, website traffic, page views and external links. For more information, please visit www.webanalyticssolutionprofiler.com.
About AT Internet
AT Internet is a leading independent web and mobile analytics solution provider, established in 1995 and with offices in 10 countries worldwide. AT Internet prides itself on its customer centric approach and is able to boast 3,500 clients many of whom are widely recognized brands. Currently measuring 350,000 websites, AT Internet has several awards and distinctions to its name including the 2009 Platinum Distinction for European Seal of e-Excellence 2009 awarded at CeBIT in Hannover, these distinctions underpin AT Internets core values of trust and integrity. AT Internet offers a robust and reliable best of breed SaaS web and mobile analytics platform and partners with industry leaders to offer a complete solution to enhance marketing intelligence and business effectiveness. For more information, please visit www.atinternet.com.
Perceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, 4Q Suite solution, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn millions of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as Dell, InterContinental Hotels, General Motors, Canadian Tire, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. For more information, please visit www.iperceptions.com.
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