WASP Blog

This is the most exciting release of WASP we have done so far, exciting for two reasons, one we have some new technology that will help raise the bar in analytic detection and quality assurance and two, we have partnered with two Analytics vendors in order to bring the level of information about those vendors tags to a new level.

New Tag Introspection engine

This is changing the way we look at the tag. We now have a new way to make sure they are executing properly, not only do we look at the data being sent back to the analytics vendor, but now we also look at the execution of the tag in the memory of the browser and detect anomalies that would prevent tags from executing properly before the data is being sent and in case of fault tell you why. It’s sort of like the check engine light in your car, the light turns on and even better, will tell you why it’s on.

Better tag variable diagnostic

We now have better variable diagnostics, by working closely with our featured vendors, WASP now has deeped knowledge as to how your tag should be configured, so if for example a variable that should contain a url has an invalid character, WASP will highlight that variable and tell you why it’s not right. How long does it take to diagnose this by hand ? A long time, WASP tell you in seconds.

New visual high light for premiere analytic partner

We have teamed up some analytic vendor to make WASP smarter and now we carry their branding into WASP, it’s looking way better but also identify for what vendor you get more information.

Other fix

• Provides a number of important stability and performance improvements
• Specific AT Internet diagnostic functionality.
• Specific Unica Diagnostic functionality
• You can now disable Omniture test & target marking
• You can now disable most popup during a scan such as javascript print and other (That was annoying)
• Large scan (read 10′s of tousans of pages) are faster on the reporting

Thanks to all our tester and people that give feedback,

The WASP team