WASP Blog

More and more companies are building communities using social networking sites and there has been a lot of buzz lately about tracking Facebook Fan pages with Google Analytics. Integrating GA into Facebook can be a challenge since what you can actually do is limited and trying to see if your implementation of GA works on your Facebook Page can be an even bigger challenge.

That’s why WASP was created, and as you have probably guessed by now, you can use WASP to see if those “invisible” tags you placed on your Facebook page are triggered properly and are sending back the proper data.

Yesterday, I created a Facebook Fan page for WASP, and then followed the instructions here to insert the data I want to feed to my Google Analytics account. I passed in 3 values:  googledomain=facebook.com, pagelink=/FB/Landing and pagetitle=FBLanding.

And, now if I visit my Fan page with WASP enabled, this is what I see:

When I open up the side bar, I can also make sure I am sending the proper data back to my Google Analytics account:

And, even if I created my Fan page yesterday, people are already finding me and here are the result in my Google Analytics report:

Voila! I’ve just confirmed that it’s all working properly. This technique will not only work for Google Analytics but with over 200 analytics solutions detected by WASP, even if they are triggered on event as mention in my event post.

I was just asked today if WASP 2.0 tracks Google Analytics events. Yes, it does!

So, take for example the following html code:

<a href=”#”color: red;”>pageTracker._trackEvent(‘Video’, ‘Play’, ‘Escape from New York’); alert( ‘Successfully called pageTracker._trackEvent()’ );”>Video, Play, Escape from New York</a>

In this example, a link to play a video, we want to pass specific information to GA to track a specific video being played.

Once you click on this link, if you look in the WASP sidebar you will see the Google Analytics call being made and all the data being transmitted. If you look carefully, the tag UTME will have the value you are looking for:

So, even if the event is not triggered on page load, WASP will still catch it at the moment it is fired. This also applies to other events such as flash animation and more.

We’re pleased to announce that the winner of our “Retweet WASP” contest is emailjuan who will receive a free WASP 2.0 Market Research license (a value of $699).

A big shout-out to everyone who participated! It was a lot of fun and we’ve received some amazing feedback.

Stay tuned for news about the WASP 2.1 release.

Once again, thanks for your support.

We’re excited to announce that WASP 2.0 has been released to the public! We have changed the way WASP reports in the status bar by condensing the results and delivering more detailed data in a browser pop-up.

WASP 2.0 also sports a brand new dashboard! Here you can view and analyze the state of your site’s analytics in two unique detailed views (Explorer View and Data View) that allow you to diagnose and audit your analytics faster than ever.

WASP now detects well over 200 different tools including Google Analytics, Omniture, Coremetrics, Yahoo Web Analytics and a lot more. Mobile analytics detection and Flash based analytics have also been enhanced.

The Analyst version now has a built-in recording mode, so you can aggregate data in your dashboard as you browse websites. The Pro/Market Research version still features the same powerful crawler that allows you to QA complete websites automatically.

Win a free license of WASP Market Research ($699 value)!
Retweet this article and email sales@webanalyticssolutionprofiler.com (subject:Twitter) with your Twitter account name to enter the draw.