WASP Blog

What’s new in version 2.6.15?

• Firefox 9 support
• Firefox 10 support
• Firefox 11 support
• Bug fixes

you can update or download the free version here: http://webanalyticssolutionprofiler.com/try.htm

What’s new in version 2.6?

• New UI components
• Firefox 7 support
• Firefox 8 support
• New Detail collapsible sections
• Better report performance
• Better crawl performance
• More Tags detected
• Bug fixes

you can update or download the free version here: http://webanalyticssolutionprofiler.com/try.htm

Web analytics is becoming more and more complex as online business strategies mature. As a result, analytics page tags need to include more data and thus it is important to ensure that this information is being captured accurately. This is not isolated to web analytics, but also any other online solution that relies on JavaScript tags. With all of the solutions available that are being implemented and numerous business people wanting a piece of the resulting online behavioral information, it is imperative that the information be correct and timely.

Given all of these factors, it is vital that the requisite tags are present and accurate to ensure that the resulting analysis best reflects every web page.

It quickly became clear to IBM (Unica) that a product was needed to quickly and accurately gauge what tags are running on any given web page and exactly what data is being reported to not only analytic vendors but also advertisement networks and other online marketing solutions. The typical technical knowledge required to diagnose tagging issues is usually beyond the needed knowledge of a marketer and therefore it is what prompted IBM (Unica) to bring WASP to its clients.

An IBM-Flavored WASP

Extending the value of WASP by working closely with IBM (Unica) to build out additional features and functions created a unique benefit to Unica NetInsight customers. As an example, when a WASP client visits a page that is running NetInsight page tags, the Unica branding appears on the WASP interface and offers product specific variable identification. WASP clients also receive in-application notifications, based on IBM (Unica)-defined rules, if the NetInsight tags are not formatted or executing properly. There are also detailed descriptions and categorizations of NetInsight variables to avoid dealing with variable names that may not be clear at first view.

IBM is offering customers a special WASP license for FREE to take advantage of all of these valuable capabilities. To sign up for the special WASP license unique to IBM go to: http://webanalyticssolutionprofiler.com/unica.html



What’s new in version 2.5?

• Compatibility with Firefox 5
• Compatibility with Firefox 6
• New UI element specific to Firefox 5
• Bug fixes

you can update or download the free version here: http://webanalyticssolutionprofiler.com/try.htm



What’s new in version 2.4.1?

• Compatibility with Firefox 4
• A better detection engine
• Mobile site audit support
• Built-in ability to change user agent
• Faster report generation
• Tag execution time and sequence in the reports
• Localize in English, French, Spanish and German
• Fix compatibility issue with other addons
• Bug fixes

Great news

Here is the URL https://www.eiseverywhere.com/emosto11. “IPERCEPTION11-15″ provides 15% discount for registration of the two day eMetrics Marketing Optimization Summit.

hopefully see you there

SAN FRANCISCO, CA–(Marketwire – March 14, 2011) – eMetrics Marketing Optimization Summit – iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer (VoC) analytics-based on actual visitors, and AT Internet, a web analytics solution provider, today announced a partnership that will bring the quality of website analytics to a new level. As a result of the partnership, iPerceptions WASP will have tighter integration with AT Internet AnalyzerNX — offering superior web analytics tag detection and diagnostic capabilities to online marketers.

A survey of 800 organizations revealed that almost two thirds (63 percent) of respondents say they experience conflicting information from different sources of online measurement data. (Source: Online Measurement and Strategy Report 2009, Econsultancy.com, June 2009)

A critical aspect of ensuring the accuracy of web analytics reports is identifying whether web analytics tags are correct and working properly. Yet most websites do not have this combined capability. The integration of Analyzer NX with WASP provides marketers with diagnostic capabilities that not only identify missing tags, double tags and flash events, but go a step further and confirm that the data is being sent in accordance with partners’ specifications — thus raising the bar in web analytics tag fault detection.

“Having data without the confidence that it is accurate is almost as bad as having no data at all,” says Claude Guay, President and CEO of iPerceptions. “Our partnership with AT Internet will provide online marketers with a web analytics solution that delivers insight based on the most reliable information.”

“Online marketers will now have an easy-to-use site performance and traffic management solution with unprecedented diagnostic speed and accuracy,” says Mathieu Llorens, CEO of AT Internet. “We’re confident that our clients will find this unique combination to be extremely valuable.”

AT Internet is a member of the iPerceptions WASP Partner Program, which aims to enhance tag diagnostic capabilities by gaining a deep understanding of the specific issues that affect each individual partner. WASP partners benefit from a custom interface in order to leverage the power of their brand. Companies interested in participating in this program can contact info@webanalyticssolutionprofiler.com for more information.

About WASP
The WASP product line provides website owners with powerful tools to improve web analytics implementation. With lightning-fast speed and accuracy, WASP can detect over 300 different analytic solutions running on any web page or website, which can save companies a huge amount of time wading through source code. WASP can produce detailed reports for advanced drill-downs, page comparisons and solution comparisons. WASP also allows companies to find competitive information instantly, including SEO information, website traffic, page views and external links. For more information, please visit www.webanalyticssolutionprofiler.com.

About AT Internet
AT Internet is a leading independent web and mobile analytics solution provider, established in 1995 and with offices in 10 countries worldwide. AT Internet prides itself on its customer centric approach and is able to boast 3,500 clients many of whom are widely recognized brands. Currently measuring 350,000 websites, AT Internet has several awards and distinctions to its name including the 2009 Platinum Distinction for European Seal of e-Excellence 2009 awarded at CeBIT in Hannover, these distinctions underpin AT Internets core values of trust and integrity. AT Internet offers a robust and reliable best of breed SaaS web and mobile analytics platform and partners with industry leaders to offer a complete solution to enhance marketing intelligence and business effectiveness. For more information, please visit www.atinternet.com.

About iPerceptions
Perceptions is a leading web-focused Voice of Customer analytics provider. Its webValidator Continuous Listening solution, 4Q Suite solution, Web Analytics Solution Profiler (WASP) and proprietary iPerceptions Satisfaction Index (iPSI) turn millions of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions’ clients include such well-known brands as Dell, InterContinental Hotels, General Motors, Canadian Tire, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. For more information, please visit www.iperceptions.com.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

All trademarks and registered trademarks in this document are the properties of their respective owners.

WASP will soon be available in 4 languages!

With the release of WASP 2.4, we are excited to offer German and Spanish translations. Together with English and French, these 4 language options will allow many more people to take advantage of our WASP tag diagnostic solution.

The 2.4 release will also include cool new features like mobile site support…but more on this another time.

With complex analytic funnels, multiple goal tracking and multiple technologies, keeping your analytics reporting properly can be a long and tedious process. But for less than 30 cents a day, WASP can detect every tag that a website or web page is running in a matter of seconds, so that you can debug your analytics faster and more confidently than ever before.

Learn how WASP can:

- Quickly diagnose basic analytic tags
- Run site audits and generate reports
- Flag tagging problems
- Simplify e-commerce workflow

Watch the webinar

This is the most exciting release of WASP we have done so far, exciting for two reasons, one we have some new technology that will help raise the bar in analytic detection and quality assurance and two, we have partnered with two Analytics vendors in order to bring the level of information about those vendors tags to a new level.

New Tag Introspection engine

This is changing the way we look at the tag. We now have a new way to make sure they are executing properly, not only do we look at the data being sent back to the analytics vendor, but now we also look at the execution of the tag in the memory of the browser and detect anomalies that would prevent tags from executing properly before the data is being sent and in case of fault tell you why. It’s sort of like the check engine light in your car, the light turns on and even better, will tell you why it’s on.

Better tag variable diagnostic

We now have better variable diagnostics, by working closely with our featured vendors, WASP now has deeped knowledge as to how your tag should be configured, so if for example a variable that should contain a url has an invalid character, WASP will highlight that variable and tell you why it’s not right. How long does it take to diagnose this by hand ? A long time, WASP tell you in seconds.

New visual high light for premiere analytic partner

We have teamed up some analytic vendor to make WASP smarter and now we carry their branding into WASP, it’s looking way better but also identify for what vendor you get more information.

Other fix

• Provides a number of important stability and performance improvements
• Specific AT Internet diagnostic functionality.
• Specific Unica Diagnostic functionality
• You can now disable Omniture test & target marking
• You can now disable most popup during a scan such as javascript print and other (That was annoying)
• Large scan (read 10′s of tousans of pages) are faster on the reporting

Thanks to all our tester and people that give feedback,

The WASP team