WASP

“Google Analytics Integrations” by Daniel Waisberg

November 16th, 2012 by Stephane Hamel

A couple of weeks ago, my good friend Daniel Waisberg shared his “Google Analytics Integrations” ebook. For the more junior folks, it’s an absolute must reference. Even for those experienced with GA it provides a good structured approach to implementation and configuration. It contains a number of very good tips for integrating Webmaster Tools, AdWords, […]

WASP hatching!

November 13th, 2012 by Stephane Hamel

WASP is back in the hive – I recently took back full ownership & control of the ground breaking tool I created in 2006; The challenges of data quality are still unresolved and even more complex than six years ago; Thanks to a close collaboration with my colleagues at Cardinal Path, you can expect a […]

Who Runs Web Analytics in the top 500 Retail web site ? December 2011

February 15th, 2012 by Dave Renouf

Introduction In November 2011, iPerceptions analyzed the top 500 retail websites to determine how many were using web analytics tools. Online retailers are recognized leaders when it comes to integrating new web applications. A fast-growing, conversion-driven group, their choices often foreshadow those of other industries. The analysis employed iPerceptions’ Web Analytics Solution Profiler (WASP) tool. […]

Who Runs Analytics? Top 500 Retail Websites Report

February 24th, 2010 by Dave Renouf

In January 2010, iPerceptions ran an analysis of the top 500 retail websites to determine how many were using web analytics tools. Online retailers are recognized leaders when it comes to integrating new web applications. A fast-growing, conversion-driven group, their choices often foreshadow those of other industries. Using iPerceptions’ WASP Market Research, we fed the […]


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